I've been taking photos of the Selfridges Building at the Bullring in Birmingham for well over a decade. It was completed in 2003. I started capturing it back in 2009, and continued to do so until late 2020. I only went up to the top of Moor Street Car Park from late 2017 onwards. In recent years many of the discs have gone missing. And now a pink hoarding is going up with scaffolding.

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Selfridges the most photographed building of Birmingham!

Selfridges the most photographed building of Birmingham!

I've been taking photos of the Selfridges Building at the Bullring in Birmingham for well over a decade. It was completed in 2003. I started capturing it back in 2009, and continued to do so until late 2020. I only went up to the top of Moor Street Car Park from late 2017 onwards. In recent years many of the discs have gone missing. And now a pink hoarding is going up with scaffolding.

The Selfridges Building at the Birmingham Bullring

On Park Street and Moor Street in Birmingham City Centre is the Selfridges Building. Completed in September 2003. It is home to Birmingham's Selfridges Department Store. The architecture firm was Future Systems. It contained over 15,000 anodised aluminium discs on a blue background.

After dark, lights around Park Street and Moor Street light it up in different colours, from blue to orange, to green, to red to white. It is joined to Moor Street Car Park by the Parametric Bridge, which customers can cross over. With buses, coaches, taxis and cars going below. It is an iconic landmark, that runners of the Great Birmingham Run could sometimes run past. It also goes green each year for St Patrick's Day.

You might regularly see men abseiling down the side of the building cleaning discs, or replacing them. But many of the discs started to go missing by 2018 and 2019. So by late 2020, scaffolding started to go up. With a pink hoarding artwork that is continuing to go up during 2021. Osman Yousefzada has designed what he has called the 'Dogtooth Flower'. This started to go up in December 2020.

Being on lockdown again since January 2021, I will have to wait until restrictions are eased again before travelling back into the City Centre to see what it is like now.


Below is a gallery of photos I've taken from 2009 to 2020. Not all of them, please go to the gallery in the Selfridges feature for more.


21st April 2009

One of my first photos of the exterior of Selfridges, taken from Moor Street Queensway, looking down Moor Street.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 21042009 (1).JPG" style="width: 100%;" />


15th May 2009

Getting some early shots of the Parametric Bridge from the pavement below.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 15052009 (5).JPG" style="width: 100%;" />


22nd August 2009

By the summer that year, had my first bridge camera, and in late August there was a brilliant blue sky. And took some classic Selfridges shots, that everyone would get for the decade that would follow.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 22082009 (3).JPG" style="width: 100%;" />


30th October 2009

A mobile shot taken from Platform 1 at Birmingham Moor Street Station, going home that evening from work. My first time capturing it in blue after dark in the early evening.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Blue Selfridges 30102009 (2).JPG" style="width: 100%;" />


6th January 2010

Snow at the start of the 2010s. This view from near the surface car park between Park Street and Moor Street Queensway. Looking towards Selfridges and Birmingham Moor Street Station.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Snow Selfridges 06012010.JPG" style="width: 100%;" />


30th December 2010

Close to the end of the year, got Selfridges lit up in blue light from Moor Street Queensway looking left down Moor Street. Was also Christmas lights on the lampposts.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Blue Selfridges 30122010 (2).JPG" style="width: 100%;" />


18th October 2011

Selfridges used to get special flashing Christmas lights in the windows around the outside of the building where the famous flashing yellow Selfridges signs are. They used to put them in at the beginning of the decade, then replace them with SALE signs after Christmas.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Blue Selfridges 18102011 (2).JPG" style="width: 100%;" />


2nd December 2011

Selfridges had been lit up in orange lights. This view from Moor Street Queensway with the main entrance to Birmingham Moor Street Station.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Orange Selfridges 02120211 (5).JPG" style="width: 100%;" />


7th December 2012

About a year later, lit up in orange lights again. This view from Park Street, with the Christmas lights in the middle.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Orange Selfridges 07122012 (2).JPG" style="width: 100%;" />


16th March 2013

Selfridges was lit up in green for St Patrick's Day, I had travelled up that evening just to get it in green. This photo ended up in Flickr Explore, and at the time got a lot of views, likes and comments.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/St Patricks - Selfridges 100318.jpg" style="width: 100%;" />


20th December 2013

A blue view of Selfridges after dark from Moor Street Queensway with Birmingham Moor Street Station. A old and new contrast. With a building originally opened in 1909, to one that opened in 2003. The rebuilding of the Bullring led to the restoration of the Edwardian railway station between 2003 to 2006, with platforms 3 and 4 opening by late 2010.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Blue Selfridges 20122013.JPG" style="width: 100%;" />


15th March 2014

Went to have a coffee at Starbucks Coffee, and got a table near the window at the time, and took this view of Selfridges. Rarely go to this Selfridges in the years since, as it was always busy (back when you could sit inside of a coffee shop and eat and drink in them, instead of just having a take away).

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Sbucks Selfridges 15032014.JPG" style="width: 100%;" />


18th July 2014

On the bus heading home, passing Selfridges, when I captured this sunburst from Park Street, on my then smartphone camera.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Sburst Selfridges 18072014.JPG" style="width: 100%;" />


31st May 2015

One of my earliest photos taken inside of Selfridges was of this model of the Bullring Bull made entirely out of sweets!

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Sweetbull Selfridges 31052015.JPG" style="width: 100%;" />


27th June 2015

They put a SALE sign on the outside windows (where the flashing yellow Selfridges signs are behind). SMILE BIRMINGHAM SALE IS HERE.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Sale Selfridges 27062015.JPG" style="width: 100%;" />


31st July 2015

The Big Hoot Birmingham 2015  (a trail of painted owls) was on from July, for a period of 10 weeks before being sold at an auction for charity. One morning I saw Selfie, by the artist Martin Band. It was sponsored LDC. And yes I did take a selfie with it at the time! It resembled the exterior of Selfridges with all the discs.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/The Big Hoot St Martins Sq (Jul 2015) (6).jpg" style="width: 100%;" />


9th February 2016

A pair of Johnsons Coaches buses parked on Park Street outside of Selfridges. Usually the 150 goes to Redditch, and the X20 on The Bard's Bus to Stratford-upon-Avon. Although in recent years the X20 route no longer goes from the Bullring to Stratford-upon-Avon any more (replaced by the X50 on Sunday's).

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Jsons Selfridges 09022016.jpg" style="width: 100%;" />


10th November 2016

A view of Selfridges from Birmingham Moor Street Station. This was at platforms 3 and 4, usually used by Chiltern Railways, and Vintage Trains (for the Shakespeare Express or Polar Express). Platform 5 has yet to be reconnected, but for many years there used to be a steam locomotive at the end, before it returned to the Tyseley Locomotive Works.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/BMSS Selfridges 10112016.jpg" style="width: 100%;" />


24th January 2017

Diamond also used to park their buses on Park Street. One of my bus stops is opposite. Got a reflection on that passing car.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Diamond Selfridges 24012017.jpg" style="width: 100%;" />


4th February 2017

Near Valentines Day, and on the Selfridges staff doors it said "I love you", "I love me".

dndimg alt="Selfridges" dndsrc="../uploadedfiles/IHU Selfridges 04022017.jpg" style="width: 100%;" />


13th July 2017

The Big Sleuth Birmingham 2017 (a trail of painted bears) was on from July, for a period of 10 weeks before being sold at an auction for charity. Inside of Selfridges was Brummie Bear, it was by the artist Slobodan Topolović. The sponsor was Selfridges Birmingham.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/The Big Sleuth St Martins Sq (July 2017) (2).jpg" style="width: 100%;" />


29th October 2017

Inside of the East Mall at the Bullring, saw this giant robin sculpture, next to a dummy with a tall French style army hat.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Robin Selfridges 29102017.jpg" style="width: 100%;" />


6th December 2017

Went up to the top of Moor Street Car Park, to see the Santa Christmas Train. While there got my first photos from the top of the car park, and shortly afterwards, crossed through the Parametric Bridge to get inside of Selfridges and the Bullring.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 06122017 (1).jpg" style="width: 100%;" />


11th February 2018

The West Midlands Police, at the time had this pair of Police cars parked in the middle of Park Street, checking passing vehicles. I took this from a bus I was on looking towards Selfridges.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/WMP Selfridges 11022018.jpg" style="width: 100%;" />


10th April 2018

A pair of National Express coaches were heading around Park Street onto Moor Street at the time, near Selfridges. Your LONDON tour starts here. Or catch at train from the nearby Birmingham Moor Street Station with Chiltern Railways (your choice).

dndimg alt="Selfridges" dndsrc="../uploadedfiles/NX Selfridges 10042018.jpg" style="width: 100%;" />


13th June 2018

This T-Rex was inside of Selfridges as part of the Dippy on Tour in the City trail. Was in the children's department. Hence the toys behind.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Dippy on Tour - T-Rex at Selfridges Birmingham (June 2018).jpg" style="width: 100%;" />


30th August 2018

The Big Brum Buz was replaced with this lime green open top Sightseeing bus, that I captured passing Selfridges, from the top deck of a bus I was on at the time.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Sightseeing Selfridges 30082018.jpg" style="width: 100%;" />



15th December 2018

Heading down the escalators inside of Selfridges, saw this giant plump Santa on the floor below!

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Xmas Selfridges 15122018 (2).jpg" style="width: 100%;" />


4th January 2019

Early signs of the missing discs that were on Selfridges. Metal bits sticking out of the centre.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Discworld Selfridges 04012019 (4).jpg" style="width: 100%;" />


9th February 2019

Red lights on Selfridges for Chinese New Year, but not quite dark enough from Birmingham Moor Street Station.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/BMS Selfridges 09022019.jpg" style="width: 100%;" />


18th March 2019

Over the years I've seen many workers abseil down Selfridges to clean the discs. Now they were removing or replacing them. But this wasn't really working as it would take ages to replace them like this.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Abseiling Selfridges 18032019 (2).jpg" style="width: 100%;" />


19th August 2019

Still taking down the damaged discs in the summer. Another disc dangles below the man on the ropes in front of Selfridges, with a head for heights.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Abseiling Selfridges 19082019 (2).jpg" style="width: 100%;" />


5th October 2019

Crossing over the Parametric Bridge from Moor Street Car Park to Selfridges, I noticed that the gaps at both ends had been covered over. Probably to stop people jumping or leaning over the side. But makes it hard to get a photo now from the sides of the bridge.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 05102019 (1).jpg" style="width: 100%;" />


31st December 2019

My last photo of Selfridges of the 2010s taken from Moor Street Car Park, looking towards the Parametric Bridge and Birmingham Moor Street Station behind. The buses and cars look tiny below!

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 31122019.jpg" style="width: 100%;" />


26th January 2020

HAPPY NEW DECADE screamed the sign at Selfridges. Saw it while I was at the Bullring that evening for the Festival of Light. Little could Selfridges predict the coming lockdowns and the pandemic. Plus the long term closures of non essential retailers.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 26012020.jpg" style="width: 100%;" />


3rd March 2020

My last photo of Selfridges that I took about 20 days before the 1st lockdown began. From Park Street in Eastside next to the HS2 hoardings. Park Street would later be permanently closed in the middle by HS2.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/HS2 Selfridges 03032020.jpg" style="width: 100%;" />


31st July 2020

Lockdown restrictions were eased by July, so was able to renew my travel pass and go back to the City Centre and work. Still missing discs, in this view towards Digbeth and the Bordesley viaduct. Can see the Custard Factory as well.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Selfridges 31072020 (1).jpg" style="width: 100%;" />


4th October 2020

HS2 had blocked off my many walking routes from Digbeth to Eastside, so took a diversion via Great Barr Street and Lawley Middleway. Got this view of Selfridges from Curzon Street. The Grade I listed Curzon Street Station was on the right. On the left is the site of the future HS2 station at Curzon Street.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Eastside Selfridges 04102020 (2).jpg" style="width: 100%;" />


16th November 2020

Back to work again halfway into the second lockdown. By then scaffolding was going up around Park Street and Moor Street in front of Selfridges. The hoardings would start going up a month later.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Scaf Selfridges 16112020 (2).jpg" style="width: 100%;" />


24th December 2020

We were in Tier 3 restrictions at the time. I headed into the City Centre to see the Westside Metro extension. Then walked to Park Street to get the beginnings of the pink hoardings in front of Selfridges. This is the 'Dogtooth Flower' design by Osman Yousefzada. The 3rd lockdown started early in January 2021, and I've been unable to travel back into the City Centre to get an update of the progress. When restrictions get eased again, hopefully I will be able to get a bus or train to see it.

dndimg alt="Selfridges" dndsrc="../uploadedfiles/Pink Selfridges (Dec 2020) (3).jpg" style="width: 100%;" />

Photos taken by Elliott Brown. Can be found on Twitter: ellrbrown